Our Story.
Bee Lady Nails & Goods was founded in 2021 with one simple mission: to share the beauty of Japanese gel with the Australian nail industry.
What started as a small online store grew into our first retail store and workshop space in Richmond, Victoria, in 2024. Today, Bee Lady is more than a place to shop—it's a space where nail lovers come to learn, create, and grow together.
Founded by Tori, who has over 10 years of experience in the Australian nail industry, Bee Lady was built from a genuine love for Japanese gel. After experiencing the quality, precision, and artistry these products offer, she wanted to make them more accessible to nail professionals and enthusiasts across Australia.
But supplying products has never been our only goal.
We believe great products become even more valuable when they're supported by education, guidance, and a welcoming community. Whether you're applying your very first gel set or creating intricate nail art every day, everyone deserves a place where questions are encouraged and learning feels approachable.
Through our workshops, professional courses, product demonstrations, tutorials, and ongoing support, we hope to help every nail enthusiast build confidence, develop new skills, and enjoy the creative journey of nail art.
Over time, our workshops have grown into a warm and supportive community where people can learn, ask questions, share ideas, and grow together.
At Bee Lady, we hope everyone feels welcomed, supported, and inspired throughout their nail journey.
What inspired the name Bee Lady?
Inspired by the bee, our vision for this platform is to help nail artists grow and glow, just as bees collect honey from flowers and help the flowers to bloom.
What is Japanese Gel?
Japanese gel, originating in Japan and gaining global popularity, is renowned for its high quality and unique texture.
Unlike typical gel polish, it offers a variety of textures, hardness levels, and viscosities to choose from. This is not meant to confuse but to create long-lasting gel results for different needs.
Japanese colour gels usually come in cute little pots and can be used for single-colour applications and nail art, as they are highly pigmented. Japanese gel nail products use cosmetic-grade pigments.
Our chosen brands value the ease of use for nail technicians, with high-quality production standards, long-lasting gel-wearing, and client satisfaction.
We are the official Australian distributor for
Fun things to do in-store 🐝
Join our monthly workshops, learn from talented guest artists, or build your career through our professional nail training courses. We also offer Open Practice sessions, giving students a supportive space to refine their skills with confidence.
Our Community
