Content to Clients: Plan, Create & Convert Marketing Workshop

Saturday 19 September, 2026 | 12:00–2:00 PM
Educator: Ash @apricot.nail.studio

📍 Bee Lady Nails Workshop Space
2 Beissel Street, Richmond VIC 3121
👥 Max 12 seats

What’s This Workshop About?

Build Your Community & Turn Followers into Loyal Clients

• You've learned why content matters… now let's actually make it work for you! Level Two is where we roll up our sleeves. This is a hands-on, phones-out workshop where you won't just take notes — you'll leave with the work already done: a keyword-optimised bio, 3–6 SEO captions written, your content pillars mapped, and a month's content plan you can start the very next day. We'll go deeper than the pretty stuff: social SEO (and why it matters more than ever in your captions, video text and audio), Google Business, why a simple website quietly books clients while you sleep, and how to film + edit reels that hold attention past the first 2 seconds. Practical, doable, and no marketing degree required — just strategies from someone with 15+ years in digital marketing who now sits behind the nail desk too. You'll get live feedback on your actual profile throughout the session.

What You’ll Learn

• Why going viral isn't the goal (and the metrics that actually pay)

• Social SEO deep dive,  keywords in captions, on-screen text, audio + your name field

• Google Business Profile — the free tool most nail techs ignore

• Why websites work: SEO, credibility + owning your data

• Building trust with new, current and future clients

• Hooks — capturing attention in the first 2 seconds

• Filming + editing styles: 0.5 lens, angles, lighting, jump cuts, pacing, loops

• HANDS-ON: bio glow-up, SEO caption writing, content pillars + a full monthly content plan, done in the room, with feedback

Who Can Join?

Nail techs who are done posting into the void! Perfect if you attended the Level One session, or if you already know the basics and want your content that converts into actual bookings, not just likes. Beginner-friendly, but built for techs ready to do the work in the session. All you need is an Instagram account and your phone.

What students need to bring:

• Your phone (fully charged!) + your Instagram login

• Your last 9 posts ready to review, don't tidy them up, we want the real ones 😉

• A pen,  the workbook is designed to be written in

• Notebook or stationery (optional)

Provided by me: printed Content to Clients Level Two workbook for every attendee.

What’s Provided in the Class

✔️ Light refreshments while we connect and learn together

✔️ Share food and drinks

Workshop Policy

Please note that all workshop/course bookings are non-refundable and non-exchangeable.

If you’re unable to attend, you’re welcome to transfer your spot to someone else. Kindly inform us in advance of the updated attendee details.

Product discounts do not apply to workshops or courses.